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The Battle for Top FinTech Talent: How to Attract and Retain the Best in the Industry

If there’s one thing we've learned from working in FinTech recruitment, it’s that the competition for top talent is relentless. The industry moves fast - new startups emerge, established players expand, and the demand for specialised skills continues to outstrip supply. But while the war for talent rages on, the real winners aren’t just those offering the highest salaries - they’re the companies that truly understand how to attract, engage, and retain the best people.‍ ‍So, how do you ensure your organisation stands out as a destination for top FinTech talent? Let’s break it down step by step.

The battle for top Fintech talent - candidates business people waiting in line

1. Start with Your Employer Brand - Is It an Attractive Proposition?

Before you even think about hiring, take a step back and ask yourself: Why would a top candidate choose to work here?

A strong employer brand isn’t just a flashy careers page or a few LinkedIn posts - it’s the lived experience of your employees. It’s how people talk about your company when you’re not in the room. If your culture doesn’t encourage growth, innovation, and engagement, no amount of job advertising will fix that.

  • Audit Your Culture: Do employees feel valued? Is there a clear career path? Are your values more than just words on a website?
  • Define Your Unique Selling Points: What makes your company different? Is it cutting-edge projects, a high-growth environment, or exceptional leadership?
  • Showcase Employee Success Stories: Highlight what it’s like to work at your company. Authentic stories reinforce your employer brand and make your company more appealing to top talent.

Tip: Ask your employees what they love about working for you - and what they don’t. Use that feedback to refine your employer value proposition (EVP).

2. Conduct a Candidate Experience Audit - Where Are You Losing Talent?

Many hiring teams assume that if a candidate declines an offer, it’s because they got a better deal elsewhere. In reality, a poor recruitment process is often the culprit. The best candidates won’t wait around if your hiring process is slow, unclear, or disengaging.

Put yourself in a candidate’s shoes:

  • How long does your application process take? A drawn-out process means you’ll lose candidates to competitors.
  • Is communication clear and timely? Lack of updates = frustrated applicants.
  • Do hiring managers and recruiters align on expectations? Mixed messaging can deter great talent.

Actionable Step: Run a recruitment process audit - from application to offer acceptance - to identify bottlenecks, unnecessary steps, or poor communication touchpoints.

3. Define the Role Clearly - Before You Start Hiring

Too often, hiring managers jump into recruitment without a clear, unified understanding of what they’re actually looking for. The result? Misaligned expectations, confused candidates, and wasted time.

  • Collaborate Early: Before posting a job, align internally on what makes someone a “good fit.”
  • Clarify Must-Haves vs. Nice-to-Haves: Avoid unrealistic job descriptions that alienate strong candidates.
  • Refine Your Messaging: Every touchpoint (job ads, outreach, interviews) should reflect the same expectations.

Pro Tip: This shouldn’t be a one-off exercise. Embed structured role definition into your hiring process to ensure every position gets the same level of clarity.

4. Proactively Source Talent - Beyond Job Ads

If you’re relying only on job postings and applications, you’re missing out on some of the best candidates. The strongest FinTech talent is often passive, meaning they aren’t actively applying but would consider the right opportunity.

  • Leverage Your Network: The best hires often come from referrals and industry connections.
  • Go Beyond LinkedIn: Engage with FinTech communities, industry events, and niche talent pools.
  • Use Data to Target the Right People: Smart sourcing strategies help you identify and engage top talent - before they start looking elsewhere.

Reality Check: If you’re struggling to access the right candidates, ask yourself whether your talent pipeline is proactive enough - or if you’re just waiting for applicants to come to you.

5. Supporting Internal Hiring Teams - When to Bring in the Experts

Let’s be honest - internal HR teams are stretched thin. Between managing existing employees, handling compliance, and juggling multiple vacancies, they often don’t have the bandwidth to execute a highly strategic hiring process.

This is where specialist human capital partners can be game-changers.

  • Recruitment Process Outsourcing (RPO): Scales hiring efficiently while ensuring quality and process consistency.
  • Industry-Specific Expertise: Working with FinTech recruiters ensures you’re matched with candidates who truly understand the space.
  • Access to Unmatched Talent Pools: Specialists have deep networks that go beyond public job boards.

If your internal team is overwhelmed, outsourcing key hiring functions can improve speed, quality, and overall candidate experience.

6. Onboarding: Keeping New Hires Engaged from Offer to Probation

Attracting talent is only half the battle - keeping them engaged is just as critical.

A candidate may accept an offer, but if they feel disconnected before day one, they’re at risk of dropping out before they even start. Worse, a bad onboarding experience can lead to high early turnover.

  • Pre-boarding Engagement: Stay in touch before their first day - send them relevant materials, connect them with future colleagues.
  • Structured Onboarding: Ensure a seamless experience that integrates new hires both professionally and culturally.
  • First 90 Days Check-ins: Keep feedback loops open to address concerns early.

Dissatisfaction with Onboarding: A recent study by Cognexo found that over half (54%) of office-based employees expressed dissatisfaction with their onboarding experience. The primary reasons include a lack of structure (31%), discrepancies between the advertised role and actual job responsibilities (21%), and confusion about daily tasks (20%). 

7. Retention: Continuous Improvement is Key

Hiring is just the beginning. If you want to build a truly engaged workforce, you need to listen, adapt, and improve - constantly.

  • Regular Employee Feedback: Collect insights on job satisfaction, challenges, and career aspirations.
  • Clear Career Progression: The best employees won’t stick around without a roadmap for growth.
  • Recognition & Culture Building: Small things - like celebrating achievements and building a community - make a big difference.

Retention isn’t just about keeping people - it’s about making them want to stay.

Winning the Battle for FinTech Talent

Attracting and retaining top FinTech professionals requires a holistic, strategic approach. From building a compelling employer brand to refining recruitment processes and engaging employees long-term, every step matters.

If you’re looking to scale your hiring strategy, ensure strong candidate engagement, or build an agile recruitment model, let’s talk.

Contact PaymentGenes today to explore how we can help you win the battle for top FinTech talent.

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Experience industry-leading Payments Recruitment & Executive Search, making you consistently hire and employ disciplined payments & FinTech expertise.

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