PaymentGenes Capital delivers vision-driven consulting and M&A Advisory, focused on the Payments and FinTech market. The FinTech industry is a high-value market, driving high-stake IPOs, Mergers, and Acquisitions. Technology is accelerating transformation, and keeping up with these developments requires a solid Corporate Development and M&A strategy.
At PG Capital we recognize that realizing successful sell-side, buy-side, and growth transactions in today's Payments and FinTech sectors is a challenge. Our team of exceptional advisors and consultants is deeply embedded within the global Fintech landscape servicing clients from our offices in London and Amsterdam.
Assist clients in identifying and acquiring companies that align with their strategic objectives, ensuring a seamless integration process.
Guide businesses through the process of preparing for and executing a sale, maximizing value and ensuring a smooth transition.
Support companies in obtaining necessary licenses to operate in new markets or expand their service offerings, navigating complex regulatory landscapes efficiently.
Provide expertise in securing financing options, including venture capital, private equity, and debt arrangements, tailored to fuel growth ambitions.
Offer insights and guidance on corporate strategy, market entry, and competitive positioning to drive sustainable growth and long-term success
A partnership with PaymentGenes Capital means instantly benefiting from our extensive experience and deep-rooted network within the Merchant and Payments Ecosystem.
With over a decade of experience, PaymentGenes has cultivated a vast network of industry professionals and partners, providing clients with unparalleled access to market insights and opportunities.
Beyond M&A advisory, we offer a complementary range of services—including talent acquisition, business consultancy, and regulatory guidance—designed to help companies surpass their growth targets and key performance indicators.
Deeply embedded within the European region, we support local clients and assist North American companies in establishing and expanding their operations in Europe, leveraging our regional expertise for successful market entry and growth.
In the FinTech and Payment industry, finding the synergies between companies and considering the impact over ever-changing regulations, is very complex and therefore enlarging the obstacles, which are in general already a potential dealbreaker. Market industry knowledge, tech-stack assessments, and specific regulatory knowledge are absolutely necessary for bringing the deal to a close. For an optimized result, it is essential to provide the right assessment transparent, quickly, and efficiently.
Following a successful acquisition, we pride ourselves as a full-service partner. In doing so, we love to take away any future challenges by integrating the business for a smooth transition and future-proofing the business through team expansion.
By providing talent-acquisition & business consultancy in payments and FinTech we provide multi-layered organisational growth tools for companies looking to accelerate business results.

Commerce is on the verge of a full circle moment. In the pre-internet era, buyers and sellers engaged in open market negotiations. Today, those exchanges are implicitly shaped by design, user experience, brand perception, and ease of checkout; subtle forces influencing every purchase decision. Commerce began from human-to-human and evolved into human-to-machine interactions with the introduction of e-commerce. The rise of AI agents marks the next major inflection point as we move towards an even more sophisticated selling environment. AI agents interact on behalf of shoppers, engaging with thousands of stores and catalogues in a matter of seconds to find the best deal, bringing unprecedented speed and convenience to the consumer. On the other hand, merchants face the risk of losing brand loyalty, proximity to customers, or worse, seeing their products and services reduced to commodities in the sea of AI-driven recommendations. In this article we will review the latest developments in agentic commerce from a merchant perspective. We will compare user journeys, potential challenges, implementation models and value creation opportunities.