Amsterdam as FinTech Gateway into continental Europe.
PaymentGenes specializes as a one-stop-shop partner applying for Banking, Payments Institution, E-Money Institution Licenses & card scheme membership.
The Dutch central bank is one of the most trustworthy regulators in Europe, making it very popular for FinTech companies entering the EU. Especially with the Brexit, this has only increased, which creates more pressure on the timelines and the amount of applications they can handle at the same time. We help with your market entry, from research and country deep dives towards market engagement with potential partners and clients.
Not having the steps done properly “the first time” will result in significant delay which can take a few weeks up to months. This is means a delay in revenue and extra costs. Our Regulation and Licensing services facilitate your company’s enter to the Continental European market with the appropriate license from the Dutch Central Bank and additional services tailored to your specific needs. Our clients’ business considerations are our expert’s challenges. We are committed to turning them into growth opportunities for all stakeholders.
As PaymentGenes Consultancy we review your documents and flag the missing elements.
We advice on how to get your documentation up to par and do the work for you if needed.
We file the application and become your liaison officer towards the Dutch regulator (DNB).
We will support you in ‘putting the dots on the i’ to complete your license application: “Welcome to Amsterdam!”.
Based on your specific needs we will support your Dutch branch with tailored sourcing (permanent, interim and / or consultancy).
Depending on the maturity of your documentation and your capability to fill identified gaps with your team and our support, the expected throughput time of your application process will be ten to twelve months. The actual license application process is expected to take between six to eight months.

Commerce is on the verge of a full circle moment. In the pre-internet era, buyers and sellers engaged in open market negotiations. Today, those exchanges are implicitly shaped by design, user experience, brand perception, and ease of checkout; subtle forces influencing every purchase decision. Commerce began from human-to-human and evolved into human-to-machine interactions with the introduction of e-commerce. The rise of AI agents marks the next major inflection point as we move towards an even more sophisticated selling environment. AI agents interact on behalf of shoppers, engaging with thousands of stores and catalogues in a matter of seconds to find the best deal, bringing unprecedented speed and convenience to the consumer. On the other hand, merchants face the risk of losing brand loyalty, proximity to customers, or worse, seeing their products and services reduced to commodities in the sea of AI-driven recommendations. In this article we will review the latest developments in agentic commerce from a merchant perspective. We will compare user journeys, potential challenges, implementation models and value creation opportunities.