The global payments industry is undergoing one of its most transformative periods yet, and Payments Pulse 2025 is your front-row seat to that change. This year’s flagship whitepaper from PaymentGenes distils insights from across the entire value chain — including exclusive global case studies, market data and expert interviews — into a practical, forward-looking guide for navigating the year ahead.
Whether you're grappling with real-time transaction models, new sustainability mandates, or cross-border regulatory divergence, this whitepaper cuts through the noise to spotlight what truly matters. In collaboration with fintech leaders, merchants, banks, and regulators, we’ve captured the strategic shifts that are not only shaping 2025 but redefining the future of finance.
The Fintech and payments industry is at an inflexion point. Digital adoption, regulatory divergence, and shifting consumer behaviour are redefining business models and competitive dynamics.
Innovation is speeding ahead. Think real-time payments, AI-driven fraud prevention, and super apps. Meanwhile, compliance burdens grow heavier, with Europe expanding ESG and Open Finance mandates, while the U.S. signals a move toward deregulation. Add to that a more cautious funding environment and a start of the year with high market volatility, and the pressure is on: businesses must adapt fast or risk falling behind.
The whitepaper dives deep into the most urgent and transformational themes shaping 2025:
This guide is crafted for:
Whether you’re a startup navigating a funding freeze or a legacy bank rethinking your product stack, this whitepaper connects the dots on where the industry is heading.
Staying informed isn’t just helpful — it’s essential. Use Payments Pulse 2025 to:
Expanding into a new market is never a one-size-fits-all approach—especially in the complex and dynamic world of payment card issuing and processing. For Finnish fintech leader Enfuce, entering the BeNeLux region required deep market insights, a localized strategy, and a clear roadmap for success.
Merchants often struggle with complex payment infrastructures that hinder growth, but optimizing payment setups with flexible solutions can improve efficiency, reduce costs, and enhance customer experiences. Emerging payment methods like carrier billing are reshaping the payments landscape, enabling businesses to scale seamlessly and stay competitive in an evolving digital economy.
The Adyen Experience event showcased how leading brands like JET, Rituals, and Adyen are pioneering new approaches in payments. JET shared its recent replatforming to a unified payments system, accelerating new payment method launches and adapting to regional differences like tipping. Rituals focused on enhancing in-store customer journeys with tap-to-pay and tailored recognition features, while Adyen unveiled “Adyen Uplift,” an AI-driven initiative for conversion optimization, alongside practical advice on adopting AI solutions incrementally. This event underscored the importance of strategic, adaptable approaches in payments, inspiring businesses to explore similar advancements.