We long wondered who would emerge as the winner in the brutal battle between the many neobanks that have popped up over the past decade. Although others have had quite a ride, including Chime with its new $25 billion valuation, Revolut is now clearly positioned at the front of the pack as It’s the UK’s most valuable private company.
But it’s not just Revolut’s founders leaping the fruits off the company’s explosive growth — employees are also amongst its winners as Revolut has turned over 70 employees into millionaires.
So yes, turning over 70 employees into millionaires is impressive. But in reality, these fortunes only exist on paper for now. However, Revolut has allowed employees to start cashing in small chunks of their shareholdings across various sales and listings.
But Revolut’s immense success doesn’t really surprise us, especially considering their rather aggressive growth strategy. Their earliest strategy was to bring in as many users as possible to make a transaction of at least five Euros, with no marketing. They clearly succeeded in this and the proof is in their 100 thousand users within one year of operating. And the growth just kept accelerating from there.
But after adding a slate of new products and expanding into new markets (spoiler alert, Crypto was a key propellor to the company’s growth), the fintech’s revenue increased by 130% in the first quarter of 2021.
The London-based company has been tipped to grow into a “super app” — a place for consumers to shop, travel, pay and chat all in one place. Yet another proof of the company’s ambitious growth strategy. Between global expansion and the addition of countless new products and services, Revolut’s growth strategy is paying off as we can clearly see in their outstanding growth trajectory
The US seems to be the next target in Revolut’s plans. But after failing to make a dent in the Canadian market, the US market might prove to be a tough one. Nonetheless, Revolut is now trying to obtain a US banking license. And we are certainly curious how that will play out!
As competition within the neobanks landscape is heating up, the leading digital banks are battling to get the highest market shares and presence. But upon a closer look, it becomes evident that Revolut is dwarfing its competition when compared to N26 and Monzo. Two of the leading neobanks in Europe.
In 2020 alone, Revolut managed to generate almost 4 times the revenue that Monzo generated. Unfortunately, N26 wouldn’t disclose a revenue figure for last year, but said gross revenues doubled to nearly 100 million euros in 2019, from 2018.
While we certainly can’t deny the impressiveness of the growth rates of these banks, revolut once again dominates the battle of the number of users.
In a nutshell, Revolut has managed to climb all the way to the top of the mobile banking landscape, revolutionizing personal finance and becoming the go-to super app to millions of users. Its ambitious growth plans are paying off and they are slowly but surely making their way into huge markets including the US.
Will Revolut’s super app strategy ever make a dent in the US market?
As competition in the payments ecosystem is riling up between traditional and challenger banks, reshaping core systems and technologies of traditional banking is long overdue. When talking about future-proofing banks and financial services, the term Banking-as-a-service is starting to come up a lot. But what is banking as a service all about and how is it reshaping the industry?
Apple’s push to secure a spot in the payments ecosystem is still going strong. Or at least that’s the plan — executing on it may be … well, not that simple. This is because Apple has been making moves to build a network of merchants, among the most critical components of the payment value chain … with functionalities that are already out there in the market.
If you’ve even moderately kept an eye on any payments related news source, there’s no way you have not been bombarded with the Buy Now Pay Later craze in 2021. Almost all the widely known payment players in the field who could partake in the BNPL craze… actually did. We are quite sure that you have heard about the likes of; Klarna, Affirm, and Afterpay, but industry Giants such as Mastercard, Paypal, Visa, Square, Monzo, Revolut, Amazon, and even Walmart, are all offering BNPL options at checkout or are partnering with BNPL companies to offer this service to their customers. Even mighty Apple is climbing aboard.