“The smartphone is becoming the new wallet.” Such has been observed by the Global Payments Report, and accurately at that. With over 3 billion smartphones in use every day, the mobile transaction market is estimated to exceed 7 trillion euros by 2027.
For such a rapidly developing market, Avatar Pay offers an optimal solution: it allows any and all mobile payments in the real, off-line world to be fast, simple and secure. This means no QR codes nor any proprietary technologies such as NFC. Instead, Avatar Pay acts as a visual ID, a proxy of a mobile wallet.
The payment with Avatar Pay is like any other payment, minus one step: the user’s phone, payment card or cash never needs taking out. When the customer, prior registered with Avatar Pay, approaches a cash register or self-checkout, the customer’s Avatar appears on the POS terminal’s screen. To pay, the customer selects his or her Avatar, and confirms on the terminal screen the Avatar’s identity with an Avatar-Code, or biometrics as an option. Done. Hands-free.
The inessential act of juggling your smartphone or card in front of the POS terminal is removed from the payment process completely. This means less queues, hassle and unnecessary stress. In addition to cash-registers, Avatar Pay can be successfully used at self-service kiosks, vending machines, gas-stations or as an ID allowing access to event locations and passage through turnstiles. The technology, at its core, promotes practicality and simplicity, for customers, merchants, service providers and banks.
For customers, just owning a smartphone is enough; from there, it’s easy. Three types of apps are available to them.
For merchants and service providers the product presents similarly uncomplicated requirements. What does this involve?
The Avatar Pay transactions are routed for authorization using the existing merchant payment infrastructure, either directly to the issuer, acquirer or via the Avatar Pay Cloud depending on the transaction type (SEPA Direct Debit, SEPA Instant Credit Transfer or Card Transaction). Assuming Android devices are already broadly used to accept contactless card and mobile transactions and iOS devices are presumably to come next (following Apple’s acquisition of Mobeewave), this is a good opportunity to leverage both NFC and Avatar Pay acceptance options in one place.
The question of security is a priority of Avatar Pay. The product utilizes tokenization, application cryptography and strong customer authentication (SCA) to ensure utmost security at the point of transaction. Avatar Pay, while remaining simple, is also completely private: no Personal Identifiable Information (PII) is used, while payment and loyalty data is securely stored and protected.
Avatar Pay is not, unlike its name suggests, categorized as one of The Pays (Apple Pay and alike). It is not a payment method in itself, and in this lies its greatest power: its ability to enhance existing methods by providing an intuitive consumer experience - being able to pay by simply being ready to pay. Efficiently and elegantly.
For more information, please refer to www.avatar-pay.com.
The PaymentGenes FinTech magazine & "Voices In Payments" Podcast are initiatives to positively impact the payments community, by educating and connecting the market with vertical-specific industry expertise.
PaymentGenes Empowers Business growth by providing expertise-driven Recruitment, Contracting, Consultancy Services. These services all resolve and intersect around payments. Get in touch and learn more about how we can help your business here.
This edition of the Payments & FinTech Magazine provides readers with insights on how the developments in 2021 will further shape the future of Financial Services. The Q1 edition is packed with articles from Marqeta, Inc, Giesecke+Devrient, TIS (Treasury Intelligence Solutions), Avatarpay, 5 Challenger banks, Stepstone Corporate Finance+, and more. Read all about the latest FinTech developments here!
In our modern lives, each and every one of us is surrounded by what we might term an invisible construction site. We’re talking, of course, about the ever-expanding infrastructure that forms the foundations of the fast-growing API economy!
Forrester researchers predicted that online retail would grow 18.5% in North America in 2020, reaching 20.2% overall penetration. And when looking back at the Christmas season, we noticed it was not only the usual online shoppers ramping up their game.