Which started off as an initiative to kill off fat fees and terrible service of Brazil’s big banks, turned out as the most valuable digital bank in the world, with plans to become a fintech super app.
So how did NuBank become the world’s largest neobank, and what can FinTechs learn from the bank’s success?
Earlier this week, the Latin American neobank Nub ank sold 289 million shares Wednesday for $9 each in it’s IPO and started trading on the New York Stock Exchange. This is a huge milestone for the whole FinTech industry, as this is the first time public markets value Digital challenger banks.
At the IPO price, Nubank has a market value of $41 billion based on the outstanding shares listed. Initial valuation predictions after the IPO would have made NuBank even more valuable than or Nordea.
Nubank’s IPO makes it the most valuable financial institution in Latin America, surpassing Itau Unibanco Holding SA. This signals broader lessons for other neobanks as well.
At the IPO price, Nubank has a market value of $41 billion based on the outstanding shares listed
Besides NuBank, Revolut and Monzo also teased with the idea of an IPO and we predict that this imp ressive valuation could pave the way for many others to follow in 2022.
What the leading metric or indicator will be for other challengers to “pull the trigger” and IPO still is debatable - but besides total number of customers, the most important, yet proven to be most challenging for neobanks is revenue & profitability.
Nubank offers a full range of financial services, these range from current and savings accounts, to consumer lending, life insurance, and even brokerage.
We would say that 2021 was a hugely successful year for Nubank as they reported 48 million customers at the end of September, up 62% year over year (YoY), when it was 29.7 million; potentially crossing 50 million before the end of the year.
Besides it’s Credit Card offering, which is a common bank offering, Nubank is now expanding in many different directions - essentially pursuing the “financial super app” functionality & status.
While American fintechs are talking up their super-app plans, fintechs abroad are making the vision of a “d o-it-all” financial app a reality. There's Revolut in the U.K., Paytm in India, Alipay and WePay in China, and Nubank in Latin America.
The massive relaunch of Google Pay, which we covered in a previous episode - is an example of a financial super app and even the BNPL giant Klarna is pursuing the superapp strategy, with plans to be an eCommerce hub with multiple vendors under one roof.
o start, it is easier for a FinTech to be successful in a market with little to no competition, or one where existing solutions have a big area of improvement. In Nubank’s case it was a market where traditional banks lacked digital solutions and financial inclusivity.
Not only that but it has been made clear once again that you shouldn’t sleep on Latin America because of the huge potential the region carries, check out last week’s episode for a breakdown of the Latin American FinTech growth.
Which Neobank do you think will be the next to pursue an IPO?
2021 has been a year full of change, and as consumers continue to gravitate towards online shopping, businesses are also transforming to meet the demand for convenience and frictionless digital payments for businesses and consumers.
Historically speaking, Latin America has always been challenged economically and politically, which held the region back from technological advancement. But today, Latin America is the hottest FinTech market in the world, and in this article, we’ll tell you why.
With non-cash-transactions continuing to surge, the world's central banks are working fast to create digital versions of national currencies. In the latest news, Japan said it aims to launch a yen-based digital currency in 2022. This digital currency will be backed by bank deposits and use a common platform to speed up large-scale fund transfers and settlements among companies. So what is the digital currency hype all about and what implications does this have for the world of payments?