Enter Target Markets
with Confidence

Entering new markets is always challenging, our consultancy supports payments companies & merchants by researching new markets, analysing market structure, and proposing strategies for success.

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Market research, ENTRY & ENGAGEMENT

Market Complexity & Requirements

Expanding internationally should not be taken as a light step as market maturity and requirements differ hugely. Even the European “common” market for fintech and payments solutions is very scattered. Local payments culture is extremely diverse and local regulation has important nuances. Outside of Europe, the differences are obviously as significant when it comes to the level of digitization. Local regulation can be very strict, be it forward-thinking or restrictive by nature.

The PaymentGenes Network of Payments & FinTech Professionals With Industry specific expertise
Market research, ENTRY & ENGAGEMENT

The Complexity of International Expansion in FinTech

Market Maturity

Understanding vertical specific market maturity is vital to a solid go to market strategy, as differences can be significant.

Target Country Regulation

Rules and regulations have subtle differences per country, yet major implications on the market strategy of your product/service.

Abundance of APM’s

Failing to tailor your products/services to the local markets specific APM preference, will significantly decrease your conversion rates.

Different Providers

Finding the right partner that services your new target market, reduces the complexity and increases success rates.

Hyper Localization

A balance between a simplified infrastructure of global partners and a network of local experts is required for success.

Culture & Payments

Payments preference is a cultural phenomenon, failing to have a tailored entry strategy obstructs even the best value propositions.


Delivering Fundamental
Market Comprehension

We assist our clients with finding answers to the fundamental questions while planning to enter new markets.
Our Market Research Services include:

  • Market research & Key vertical mapping
  • Identifying commercial opportunities & partnerships
  • Designing your market entry strategy

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The PaymentGenes Network of Payments & FinTech Professionals With Industry specific expertise

Capture New
Market Potential


Market Opportunities &
Regional Overview

Based on a thorough understanding of your services or product lines we focus on creating a regional overview and identification of the countries with the highest market attractiveness. Together we define the scope and criteria to rank them accordingly.


Country Deep Dive

For prioritized countries we add a deep dive to identify the domestic regulation, market barriers, requirements, competition profile and sizing of the commercial opportunities.


Market Entry Strategy

We translate the findings in a market entry strategy. This includes potential partnerships and a mapping of opportunities with regulatory impact and functional fit for the market.


Vendor Selection

Additionally we can help with vendor selections to match your needs with the best fitting provider. We kickstart your new presence and launch with market engagement services by creating a domestic or regional partnerships ecosystem.


Staffing Requirements

We are able to staff your local teams or projects with the (local and international) talent required or start flexible with our consultants and interim experts.

Co-Creating Value With
Teams & Management

  • Delivering projects from a thorough understanding of your position in the payments value chain and our industry experience.
  • Include local consultants from our network to add the domestic flavour.
  • Leverage our international FinTech network and industry relations.
  • Act as independent trusted advisors with a solid track record.
  • Focus on actionable scenarios & execute projects towards production.
  • Provide flexible solutions best tailored to your needs.
  • Support you on a global scale.
  • Translate market research into a market entry strategy & dedicated market engagement model.
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Learn More About Us
The PaymentGenes Network of Payments & FinTech Professionals With Industry specific expertise


Gaston Aussems
Managing Director - Mollie

"You were there to help us lay the foundation and continued to contribute along the way with advice, reflection and introductions"

Johan Been
COO '16-'17 - Ingenico ePayments

"An excellent job restructuring the team, embedding the vision and strategy in the day-to-day operations and re-building the relationships with the global teams. Jeroen is very strong in building and maintaining (international) relations and aligning teams to reach a common goal. He has a strong focus on vision and strategy and is able to translate this into day-to-day practice. It has been a pleasure to work with him"

Michael Roos
Managing Director - EMS

"Thanks for your great contribution to making next gen PayTech happen within our company!"

Bob koster
Sales Director - Owlin

"We were looking for a partner with specific knowledge in the Payment Services market, which PaymentGenes was able to provide. Our relationship was fostered by good communication from day one, where PaymentGenes really made the effort to translate our needs into suggesting the right candidates for an open position at hand"

Peter Majgaard
VP Business Development - Konsentus

"I have had the pleasure of being approached by PaymentGenes. The result is, that I am now in a new exciting job. The process was very professional with an extraordinary level of dialogue with the PaymentGenes consultants. The two contacts, I talked to had a strong understanding of the Payment Industry and we actually had several strategy discussions, which I thoroughly enjoyed."

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