Entering new markets is always challenging, our consultancy supports payments companies & merchants by researching new markets, analysing market structure, and proposing strategies for success.
Expanding internationally should not be taken as a light step as market maturity and requirements differ hugely. Even the European “common” market for fintech and payments solutions is very scattered. Local payments culture is extremely diverse and local regulation has important nuances. Outside of Europe, the differences are obviously as significant when it comes to the level of digitization. Local regulation can be very strict, be it forward-thinking or restrictive by nature.
Understanding vertical specific market maturity is vital to a solid go to market strategy, as differences can be significant.
Rules and regulations have subtle differences per country, yet major implications on the market strategy of your product/service.
Failing to tailor your products/services to the local markets specific APM preference, will significantly decrease your conversion rates.
Finding the right partner that services your new target market, reduces the complexity and increases success rates.
A balance between a simplified infrastructure of global partners and a network of local experts is required for success.
Payments preference is a cultural phenomenon, failing to have a tailored entry strategy obstructs even the best value propositions.
We assist our clients with finding answers to the fundamental questions while planning to enter new markets.
Our Market Research Services include:
Based on a thorough understanding of your services or product lines we focus on creating a regional overview and identification of the countries with the highest market attractiveness. Together we define the scope and criteria to rank them accordingly.
For prioritized countries we add a deep dive to identify the domestic regulation, market barriers, requirements, competition profile and sizing of the commercial opportunities.
We translate the findings in a market entry strategy. This includes potential partnerships and a mapping of opportunities with regulatory impact and functional fit for the market.
Additionally we can help with vendor selections to match your needs with the best fitting provider. We kickstart your new presence and launch with market engagement services by creating a domestic or regional partnerships ecosystem.
We are able to staff your local teams or projects with the (local and international) talent required or start flexible with our consultants and interim experts.
"You were there to help us lay the foundation and continued to contribute along the way with advice, reflection and introductions"
"An excellent job restructuring the team, embedding the vision and strategy in the day-to-day operations and re-building the relationships with the global teams. Jeroen is very strong in building and maintaining (international) relations and aligning teams to reach a common goal. He has a strong focus on vision and strategy and is able to translate this into day-to-day practice. It has been a pleasure to work with him"
"Thanks for your great contribution to making next gen PayTech happen within our company!"
"We were looking for a partner with specific knowledge in the Payment Services market, which PaymentGenes was able to provide. Our relationship was fostered by good communication from day one, where PaymentGenes really made the effort to translate our needs into suggesting the right candidates for an open position at hand"
"I have had the pleasure of being approached by PaymentGenes. The result is, that I am now in a new exciting job. The process was very professional with an extraordinary level of dialogue with the PaymentGenes consultants. The two contacts, I talked to had a strong understanding of the Payment Industry and we actually had several strategy discussions, which I thoroughly enjoyed."
If the past few years have taught us anything, it is just how beneficial the multi-channel sales strategy has been for retailers all over the world. But now there’s a new strategy on the rise that combines best practices from both online and offline retail and brings the customer experience to a whole new level. It is called omnichannel. And this post shows you exactly what it means, how it can benefit your business, and how to put it into practice.
In the world of payments, hardly any other task is more overlooked than reconciliation. The mere mention of the word is often enough to trigger a yawn and glaze over the eyes of even the most dedicated payments manager. It's complicated and not fun.
If you are like most retailers, your payment service provider (PSP) is one of your most critical business partners. It connects you with paying customers in a wide range of markets and makes sure your payments are handled securely and efficiently. A well-executed payment process will deliver lower payment costs, increased sales, and more satisfied customers.